Ice Cream

If you have always wanted to start your own ice cream or frozen dessert business, you've come to the right place.

What Is Scoop School?

Scoop School is a unique frozen dessert education and training facility centrally located in St Louis Missouri that conducts courses to help current and potential ice cream retailers learn more about opening and growing their own ice cream or frozen dessert business.

Courses are based on a theoretical and practical education in all types of frozen desserts and have been described as a “franchise course for independent operators” where students can learn the systems, policies, and procedures to become successful ice cream retailers and wholesalers.

These courses take place in a non-sales, independent environment where suppliers and vendors to the ice cream industry provide equipment, appliances, small wares, mixes and flavors for students to test and try in a hands-on, real-world environment.

Check Out Our Courses!

Standard Course

This 3 day course is a great start point for anyone wanting to get into the frozen dessert business or looking to grow their existing business.

Masterclass Course

Designed specifically for existing business owners to refine and fine tune their business operations and grow sales and extra revenue streams.

Custom Classes

Design a custom class with as much theory or lab time as you need. This class can focus squarely on the development and growth of your concept.

Enroll And See For Yourself What Scoop School Can Do For You!

Meet the Headmaster

Stephen Christensen has become an authoritative voice and thought leader in the frozen dessert community both in the United States and internationally and he currently fulfills the role of Executive Director of the National Ice Cream Retailers Association (NICRA), and the Headmaster (Self Appointed) of Scoop School.

After opening and operating a chain of frozen custard stores in his native Australia, Steve was invited by a major US equipment manufacturer to the United States, and moved to the United States with his family in 2004.

Taking up a position as the Self Appointed Headmaster of Scoop School in St Louis Missouri, Steve has trained literally tens of thousands of current and “would be” ice cream business owners (both independent and franchise) in the art of making ice cream and growing a retail and wholesale frozen dessert business.

In fact, Steve has had a hand in opening more than 750 ice cream and frozen dessert retail locations and has worked with such chains as Costco, Whole Foods, Sandals Resorts, Rita’s Water Ice, Hollywood Casinos and many more on training and/or developing their frozen dessert programs.



The Hour Of Power

Cover your questions about the ice cream industry with an hour over the phone with an industry expert!

Constant Consult

Looking for something more long term?  Scoop School overs constant consulting packages over 3- and 6-month increments

Operational Eval

Let a Scoop School industry expert evaluate your business with a full-overview and consulting call, we can help you develop efficiencies in your business.

In Store Consult

Whether it be a 1 on 1 or 1 to 50 session, Scoop School’s got your in person training covered.

See How Scoop School Can Help You Grow Your Business!


"Can't wait to use all the knowledge gained. Hands-on experience was invaluable, and Steve was filled with gems of insight. Segments on store management, financial spreadsheets and site layout were just as helpful as actual ice cream production. Thanks"
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